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SR. MANAGER MARKETING, KS NAR

Rocky Mount, NC, US, 27804

Oct 15, 2021

Kaba Ilco Corporation, located in Rocky Mount, NC, has an immediate need for a Sr. Manager Marketing.  The Sr. Manager Marketing expands regional business for Ilco, Silca & Advanced Diagnostics brands, in particular the residential and automotive keys business (49%) and the local Expand beyond the Core (EbtC) (21%), leveraging on technology & product leadership for both OEM (Original Equipment Manufacturers) and KRB (Key Replacement Business) in North America (NA).   This role also actively supports market growth for the rest of the business Automotive (AUT), Key Cutting Machines (KCM) and EbtC, ensuring consistency and coordination with guidelines/policies set by relevant Key Systems Global Business Owners (GBOs) and benchmarking with the other Regional Marketing Leads.

 

THIS OPENS THE DOOR TO YOUR FUTURE: YOUR TASKS

  • Gather, structure and analyze information to monitor the regional market. Collect evidence of trends/commonalities (across Countries/Regions), aggregating market intelligence provided by BUs and sales force to:
    • recognize business opportunities and steer performance for regional business, providing coordination for new product introduction, knowledge/best practice sharing, new product launch, achieve MTP/BDG targets, etc.
    • support GBOs in coordination of strategic processes within NA Region, providing market insights, product & marketing specifications, and market size for new products. 
  • Define with the VP of Sales & Marketing the regional marketing strategy, goals, and relevant budget, while creating and implementing the marketing plan for Ilco, Silca and Advanced Diagnostics brands.
  • Develop and coordinate channel strategy implementation in existing and new markets (by geographies & segments).
  • Develop and coordinate Product Management, support & monitor correct implementation of brands & product positioning policy within the Region, in alignment with other Regions’ Marketing leaders. Feed new product roadmap for assigned product lines in NA region, in coordination with R&D and eventually GBO.
  • Develop and coordinate Communication & Marketing Services teams, ensuring effective and timely support to Company/Brand image, product launch and documentation, as well as evolving presence and business reputation on new media and in the traditional external relations channels.
  • Ensure marketing service support for all branding initiatives in NA, including international/national fairs, and other marketing tools  
  • Develop synergies with segment peers (KRB - OEM), e.g. market launches, marketing, fairs/mar.com., internet presence
  • In concert with the VP of Sales and Marketing define the best pricing-policy and adequate price-optimization in the Region, within GBO guidelines for global products
  • Other duties as assigned

 

WE PUT TRUST IN YOU: YOUR SKILLS

  • Bachelor's degree in Marketing or Business Administration required, Master’s preferred.
  • 10 years related experience required, including a minimum of 5 years supervising a marketing team
  • Ideal candidate will have experience or exposure working in an international organization
  • Experience with e-commerce platforms and digitization preferred.

 

WHAT YOU CAN TRUST IN: A FULFILLING WORKPLACE

  • Competitive compensation and benefits package
  • Medical, Dental, Vision, Life, disability, 401(k), and paid vacation  
  • On-site cafeteria

 

Kaba Ilco has implemented COVID-19 safety measures above what is recommended by the CDC.  We are the world's premier manufacturer of the most extensive line of quality key blanks, and distributor of automotive key fobs, key cutting machines and vehicle key programmers available on the market today. Kaba Ilco Corp. is a member of the dormakaba Group.

Kaba Ilco Corp.

 

 

 

 

 

 

 

Interested?

We are looking forward to your application.


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Nearest Major Market: Raleigh
Nearest Secondary Market: Rocky Mount