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Marketing & Digital Media Coordinator

Baie-D'Urfé, CA, H9X 3S3

 

BRIEF DESCRIPTION

 

Skyfold Inc. is a manufacturer and a world leader in its industry. It is made up of a young and dynamic team that is constantly redesigning and redefining its capabilities to be able to meet the multiple growth needs. To achieve this, Skyfold Inc. is looking to hire a motivated, dynamic and talented Marketing & Digital Media Coordinator for the development of custom software applications.

 

The Digital Marketing Support Specialist reports to the Manager of Marketing & Communications and is responsible for helping the company deliver a constant and appealing image through digital marketing including social media and support of an aligned sales & marketing effort.

 

MAIN RESPONSIBILITIES

  • Develop and maintain Social Media calendar and content utilizing relevant media outlets including but not limited to LinkedIn, Facebook, Twitter, Google+, Pinterest, Instagram, Yammer
  • Distribute email marketing campaigns
  • Develop, Launch, Analyze & Optimize digital marketing and campaign performance daily, including reporting and budgeting for future initiatives. (SEM & SEO)
  • Conduct ROI analysis to support decision making and social media strategy.
  • Administration and maintenance of company website content via WordPress and CMS system.
  • Coordinate content management and support dealer websites.
  • Track appropriate dealer materials to ensure appropriate delivery.
  • Analyze data to determine campaign efficiency
  • Optimize website and social media channels for SEO as well as usability
  • Develop and maintain an expert level knowledge of full product assortment, staying up to date on the latest advancements and product enhancements
  • Conduct market segment analysis to help identify industry trends 
  • Verify and transfer completed project information to digital marketing resources (portal and public)
  • Process and administer current and new AIA Continuing Education documentation process
  • Participate in digital process improvements as needed
  • Relief reception

 

QUALIFICATIONS

  • Ability to think creatively and innovatively
  • Extensive working knowledge of various social media platforms
  • Balance multiple projects simultaneously
  • Exposure to digital and direct response marketing
  • Competence as a creative writer
  • Project management skills
  • Proficient in Microsoft Office
  • Familiarity with the latest trends, technologies

 

EDUCATION AND EXPERIENCE

  • Certificate in Marketing or Digital Media, or related field or equivalent experience
  • 2-3 years in marketing, communications, or sales

 

COMPETENCIES:

  • High attention to detail, high accuracy, and some analytical abilities.
  • High degree of autonomy, professionalism and discretion  
  • Ability to multitask and establish priorities in a rapidly moving environment
  • Extremely organized and meticulous and able to work under stress in fast paced environment
  • Ability to respond adequately to all requests from various stakeholders
  • Demonstrate diplomacy, empathy and creativity when it comes to managing difficult situations
  • Team spirit, consideration, ownership and respect of others are highly valued attitudes in this position.
  • Bilingual (English and French)
Skyfold Inc.

 

 

 

 

 

 

 

Interested?

We are looking forward to your application.

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