Position Overview

You will be the connective tissue between data and commercial action across three insight domains:

Customer insights: who our customers and prospects are, how they behave across the journey, what they need, and where we win or lose them – drawing on behavioral and transactional data as well as the voice-of-the-customer evidence compiled from our listening initiatives (NPS, surveys, interviews, reviews and service feedback).

Product and portfolio insights: how our products and segments perform in the market, where demand is heading, and what the data says about portfolio gaps and opportunities.

Market and competitor insights: how our market is evolving, what competitors are doing, and what it means for our positioning, pricing and go-to-market choices.

What you will do

Generate and share insights

• Analyze customer, campaign, web, channel, lead flow, content, product and competitor data to identify patterns, opportunities and risks, translating them into clear recommendations rather than raw numbers.
• Build and nurture a continuous insight flow for marketing, sales, product marketing and commercial leadership: insight briefs, performance narratives, trend digests and competitor updates.
• Present findings to stakeholders in regular insight reviews and business meetings, using storytelling and visualization to make complex data understandable and persuasive.
• Own the “so what” of every analysis: a clear recommendation and its expected impact – the action itself is defined and owned by the receiving team.
• Act as a sparring partner for stakeholders, challenging assumptions and proactively bringing insights to teams before they ask for them.

Customer and market listening

• Develop a consolidated view of customer segments, needs and behaviors across markets, combining CRM, campaign, web and sales data with the voice-of-the-customer evidence compiled from our listening initiatives (NPS, journey and feedback programs).
• Translate VoC findings into commercial implications – targeting, messaging, retention and growth plays – in close collaboration with the customer insights team that compiles the customer voice.
• Give the teams running VoC initiatives constructive feedback from the commercial perspective: which customer signals are most useful for commercial decisions, which questions remain open, and which data is missing – no specific knowledge of their initiatives is required, only the ability to articulate what would make the input more complete and actionable.
• Monitor market trends, competitor moves, pricing signals and industry developments relevant to our segments and regions, turning them into actionable market intelligence.
• Support win/loss analysis, campaign post-mortems and customer journey reviews to surface what drives or blocks conversion, retention and satisfaction.
• Bring the voice of the customer into commercial and product discussions through structured, evidence-based inputs.

Product and portfolio analysis

• Analyze product, segment and portfolio performance to identify growth opportunities, underperforming lines and emerging demand signals.
• Partner with product marketing and product management to validate assumptions with data and inform positioning, messaging and roadmap discussions.
• Track how products perform across channels, regions and customer segments, and translate findings into portfolio recommendations.

Data and analysis foundations

• Maintain the dashboards, reports, KPI definitions and data dictionaries that make insights reliable and repeatable, ensuring reporting inputs are complete, consistent and ready for analysis.
• Perform data quality checks across sources, covering completeness, accuracy, duplicates, outliers and inconsistent definitions, so every insight can be trusted.
• Support reporting automation, self-service analytics and continuous improvement of analytics processes and data governance routines.
• Coordinate with campaign operations, digital, CRM, sales, product marketing, content, DAM, finance and market stakeholders to clarify definitions, requirements and data ownership.

What we require

Experience and education

• Proven experience in market intelligence, customer insights, marketing or commercial analytics, competitive intelligence, or insights roles within a corporate, agency or shared services environment.
• Demonstrated track record of not just producing analysis, but getting it used: insights picked up by commercial, marketing, product or leadership teams.
• Experience with customer, campaign, product and market data sources, including CRM, web analytics, marketing automation, customer feedback data, and competitor or market research tools.
• Bachelor's degree or equivalent qualification in Business Administration, Marketing, Economics, Data Analytics, Statistics, Market Research, Finance, Information Management or a related field preferred. BI, data visualization, market research or insights certifications are an advantage.

Skills and capabilities

• Strong analytical and synthesis skills: able to move from scattered data points to a clear, decision-ready insight and recommendation.
• Excellent communication and storytelling: able to present insights to non-analytical audiences in a concise, engaging and action-oriented way, in writing and in person.
• Advanced Excel skills and practical experience with BI, dashboarding or reporting tools such as Power BI, CRM dashboards, web analytics or marketing automation reporting.
• Solid understanding of commercial, marketing, product and market dynamics, including how to interpret trends, competitive moves, customer feedback and behavioral signals into business implications.
• Curiosity and commercial instinct: genuinely interested in customers, products and the market, and motivated to find the story behind the data.
• Collaboration skills: able to work with the teams that run listening initiatives and own customer touchpoints, and to give them constructive feedback on what data is useful or missing for commercial decisions.
• Strong attention to detail in data quality, KPI definitions, naming and version control, balanced with pragmatism about what is good enough to act on.
• Structured way of working with the ability to manage recurring insight cycles, ad hoc requests, stakeholder questions and data issues in parallel.
• Fluent business English required. Additional market languages are an advantage depending on scope.

What makes you stand out

• Experience in competitive intelligence or market research in B2B or industrial environments.
• Experience bringing insights into product, pricing or go-to-market decisions.
• Experience translating customer feedback findings into commercial action.
• Familiarity with the access solutions, security, building technology or related industries.

What we offer

• Health insurance
• Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
• Flexible schedule
• Remote working days

At dormakaba, we are proud to be an equal opportunity employer. We are firmly committed to creating a diverse and inclusive work environment where all individuals are treated with respect and dignity. We actively promote equal employment opportunities.

Who we are

We are at the heart of every place that matters. From automatic doors to cloud-based access management – as a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. With over 160 years of experience and a focus on excellence and innovation, we offer exciting opportunities to grow in an environment where you can make a real impact. At dormakaba, you are encouraged to take initiative, develop your skills, and build your career alongside 16,000 experts worldwide who are setting industry standards every day.

Work in a place where you matter – apply now!