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Campaign Manager, Brand

Indianapolis, IN, US, 46250

POSITION OVERVIEW/DUTIES:

We are looking for a Campaign Manager, Brand to join our Marketing team at Dormakaba. We are seeking an individual who is passionate about marketing with a desire to stay in front of the trends shaping the business needs of the current market.

 

 

Specific responsibilities include:

  • Develops strategies to implement action plan from results of brand tracking study.  Execute marketing campaigns that move customers through the brand marketing funnel from awareness to advocacy
  • Monitors market trends and performing competitive analysis to ensure our products and services of our product brands stay relevant to current and potential customers. Discover product brand benefits and strategic position us to win through compelling brand marketing campaigns
  • Works with internal graphic designer and external vendors to maintain strategic brand alignment, assess current brand image and distinctiveness and develop compelling and effective brand marketing campaigns across digital and mass media platforms
  • Collaborates with Group Communications on brand campaigns within the Americas Segment. Align Segment brand goals and priorities with global brand marketing goals. Produce highly engaging content for digital campaigns, field events and thought leadership content to drive pipeline. (awareness àfamiliarityà considerationà purchase/specà loyalty/advocacy)
  • Ensures consistency of brand voice and identity, while leveraging personas to deliver most relevant message via most effective method
  • Partners with Brand Experience Manager to create meaningful, well-branded displays. Work together to optimize the impact and continuity of dormakaba brand imagery and key messaging across all physical display touch points
  • Develops brand deliverables that are memorable, repeatable, reproducible and that evoke a positive emotional response from the market with perception of our brand. Maintain brand integrity across all company marketing initiatives and communications. Liaise closely with Corporate Engagement Manager to define thought leadership initiatives and content to reaffirm dormakaba as a trusted business partner to end-users, channel partners and influencers
  • Leverages a simple and effective project management tool for managing resources and tracking reporting real-time status on marketing projects and overall campaign calendar
  • Works with Group Communications and digital marketing team to report the impact of vertical marketing activities including determined KPIs and ROI
  • Exemplifies strong brand governance principles, comprehensive positioning, and messaging strategies. Ensures consistent and proper use of brand identity and messaging via effective development/deployment of brand identity standards. This applies to all internal and external communication platforms, signage, packaging, product, etc., as well as brand identity usage by customers and third-party partners
  • Attends and participate in global Group Communications Brand meetings

 

 

CRITICAL SUCCESS FACTORS:

  • Excellent communication skills
  • Proficient writing and editing skills
  • Proficient in Microsoft Office programs
  • Experience working with brand marketing and agencies
  • Ability to work in a fast-paced, deadline-driven environment while planning, prioritizing, and delegating work effectively
  • Strong interpersonal awareness
  • Capacity to excel at cross-group collaboration with excellent follow through skills
  • Ability to build relationships with key internal employees
  • Willingness to travel when necessary

 

 

MINIMUM REQUIREMENTS:

  • Bachelor’s degree, preferably in marketing, communications, journalism
  • 5+ years of marketing or communications experience

 

 

PUT YOUR TRUST IN US

WE OFFER:

  • A global company with a family culture and strong core values
  • Competitive compensation package with benefits coverage options
  • Career fulfillment with growth and development opportunities 
  • Employee discounts (online discounts for shopping, travel, insurance etc.)
dormakaba USA Inc.

 

 

 

 

 

 

 

Interested?

Courtney Salazar
is looking forward
to your application.
 
In case of questions just dial
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Nearest Major Market: Indianapolis