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We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people with the tools to shape their careers for growth. With around 16,000 employees worldwide, EVERY team member contributes to our mission and can make a positive difference. By working as one global team, we continue growing the business, growing together, and growing ourselves. Build your career with us!

Digital Campaign & Inbound Marketing Specialist

Madrid, M, ES, 28050

Jul 16, 2025

A job that matters: Your Tasks 

 

This role drives globally high-quality lead generation across digital touchpoints by creating and managing inbound marketing campaigns tailored to local market needs. By combining marketing automation expertise, engaging content creation, and data-driven optimization, the position ensures measurable impact on pipeline growth and brand visibility.

 

Key Tasks:

 

  • Plan, execute, and optimize multi-channel inbound marketing campaigns (social media, email, website) for lead generation in assigned countries.

  • Create, localize, and manage engaging digital content (blogs, landing pages, social posts, email copy, etc.) aligned with global messaging but adapted to regional needs.

  • Manage marketing automation workflows and tools (HubSpot, Pardot (Account Engagement), etc.) for campaign orchestration and lead nurturing.

  • Collaborate with local marketing teams to support them with campaign assets, best practices, and execution guidance.

  • Monitor and analyse campaign performance across channels, ensuring continuous optimization for better ROI.

  • Manage paid social and digital advertising campaigns, including budget allocation and performance reporting.

  • Coordinate lead handover, ensuring qualified leads are nurtured and followed up effectively.

  • Stay up to date on digital marketing trends and tools, recommending improvements for inbound strategies.

  • Ensure consistent brand messaging across all digital touchpoints while considering local cultural nuances.

  • Maintain marketing databases and ensure GDPR/Privacy compliance for all digital activities.

 

 

An experience that matters: Your Skills 

 

 

  • 3+ years of experience in a similar position with a strong inbound-, content-, and digital marketing background.

  • Solid technical understanding of common SoMe, Marketing Automation and CMS tools with hands-on experience.

  • Content creation abilities with a creative mindset

  • Knowledge in the management of marketing projects and campaigns is required.

  • Bachelor or Master in Marketing / Digital Marketing / IT / Business Administration

 

A workplace that matters: Our offering

  • Health insurance
  • Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
  • Life insurance
  • Baby basket
  • Free fruit in the office twice a week
  • Flexible schedule
  • Remote working days
  • dormakaba program takes care of you (employee wellness program)
dormakaba España, S.A.

 

 

 

 

 

 

 

Interested?

Bissera Stoyanova
is looking forward
to your application.
In case of questions just dial
+359 889 007 810
Please only use the „Apply now“-Button 

Apply now »