We are at the heart of every place that matters. As a leading global provider in the access solutions market for schools, banks, airports, hospitals, hotels, and many more, we enable seamless movement within secure, safe, and sustainable places. Our work is IMPORTANT. YOU are important. We provide our people with the tools to shape their careers for growth. With around 16,000 employees worldwide, EVERY team member contributes to our mission and can make a positive difference. By working as one global team, we continue growing the business, growing together, and growing ourselves. Build your career with us!

Product Marketing Manager, ASEAN North Asia

Singapore, SG, 618303

Jul 10, 2024

We are seeking for a Product Marketing Manager, ASEAN North Asia based in Singapore/Malaysia to join our team! This position is responsible to transform product and business ideas into product offerings, products and services interlinked with offerings of other product areas. Coaching the local product management in the specification and market introduction process, and build up processes and structures for continuous improvement.


Role & Responsibilities

  • Develop solution approach for the market with regional teams.
  • Responsible to lead projects (e.g. market launch, product development).
  • Quantitatively assess market needs and set marketing strategy.
  • Select the product portfolio to be sold on the local market based on dormakaba global product portfolio.
  • Closely collaborate with GBO (e.g. PMM network, product approvals, business plans, market information)
  • Produce and maintain market intelligence on competitors.
  • Manage product life cycle on local markets (launch, growth, phase-out).
  • Implement Global Product Management standards and concepts in the area coordination with GBO/SBO structure and Factories: Assist Regional Teams by facilitating and coordination with GBO and Factories for: 1. Product related topics, 2. Customer application topics, 3. Special projects.
  • MIS: maintain and manage Marketing MIS at market level for product-cluster’s: Growth & Profitability; Competitor details, market trends and regional-macro-economic data.
  • Training: Assist and coordinate training data.

Qualifications and Experience

  • Bachelor’s Degree/ Diploma in Engineering or equivalent to at least 3-5 years of relevant working experience in the construction and building environment.
  • At least 3 years of international Product Marketing and Engineering experience.
  • Strong communication skills with good command of English. Mandarin skills is an advantage.
  • Knowledge of CRM tools would be an advantage.
  • Strong familiarity with project management tools.
  • High degree of proficiency in MS Office.

Diversity, Equity & Inclusion is part of our overall business and sustainability strategy. We consider all applicants equally throughout the whole recruitment process without regard to culture, age, ethnicity, gender identity, disability, marital status, language, national origin, physical/ mental ability, religion, sexual orientation, socio-economic status, underrepresented communities, etc. We do not use unfair selection methods for any of our positions, all employees are appointed based on performance and suitability for the role.

dormakaba Singapore Pte. Ltd.









Sophia Wei
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